Welcome back to the update on Chàe Media and what we’ve done so far versus how we are going to continue our journey!
Chàe has been releasing sporadic podcasts about our future, what it will look like, how we will think of it (inspired by Jody Turner’s futurist strategies) and where it could possibly go. We found a preference for video content prevailed over blogs and other written content in addition to a desire for merchandise from an etsy store integration.
Although our audience also wants the continuation of our magazine, due to our recognition of money, time and resources; we will not be able to produce it as often as we have in the past. This is only to give way to the new content our audience is thriving for. We have paved these desires into our 5 year goal as we iterate our path, we now have a more coherent understanding of our future.
We have made such insightful discoveries about our audience and new-found desire for content, however we need to critically analyse our lack of consistency of podcast-posting. After finding our audiences content preferences, we dove into planning how we could bring this to light for our audience. We need to re identify the medium that allowed us to know this material and stick to a consistent posting schedule.
We have iterated our 5 year plan in contribution to the insights of content creation gained by our podcast, continuing to investigate our future and what we can do to enhance its chances today.